{"id":203,"date":"2025-11-05T10:16:28","date_gmt":"2025-11-05T15:16:28","guid":{"rendered":"https:\/\/jorgebanet.com\/puce\/?p=203"},"modified":"2025-11-05T10:32:35","modified_gmt":"2025-11-05T15:32:35","slug":"album-review-ruby-by-jennie","status":"publish","type":"post","link":"https:\/\/jorgebanet.com\/puce\/en\/album-review-ruby-by-jennie\/","title":{"rendered":"Album Review: Ruby by JENNIE"},"content":{"rendered":"\n
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After BLACKPINK\u2019s Born Pink<\/em> world tour concluded in late 2023, JENNIE set out on an independent path. She founded her own label (Odd Atelier) and headed to Los Angeles at the start of 2024 to begin crafting Ruby<\/em>. There, she recorded nearly the entire album in L.A., spending months building a new creative network from scratch\u2014meeting fresh producers and writers until she \u201ccame across a good group of people\u201d that resonated with her sonically and as friends\u200b. Stepping away from her familiar K-pop production environment forced JENNIE to push beyond her comfort zone. She later revealed that \u201cso many different emotions have been put into this album,\u201d with every step involving \u201cexperimenting and going out of that comfort zone\u2026 trying something new and fun and being crazy and bold and vulnerable<\/em>.\u201d<\/em>\u200b This adventurous process was crucial for Jennie to discover her sound, eventually yielding the album\u2019s feminist undercurrent theme, offering anthems encouraging young women to be confident and \u201cstick up for who you are.\u201d<\/p>\n\n\n\n

A significant source of inspiration for Ruby<\/em> was JENNIE\u2019s own alter ego and childhood imagination. The album\u2019s title comes from \u201cRuby Jane,\u201d an alter ego JENNIE created as a child during her years studying in New Zealand\u200b. Growing up abroad, she felt inspired to adopt a cool middle name like her Kiwi friends, and Ruby Jane<\/em> became a persona symbolizing confidence and creativity\u200b. With this project, Jennie set out to unite her onstage self with that persona, stating that her goal was to complete herself on the record as \u201cJennie Ruby Jane, for that to be a whole person.\u201d This personal vision directly shapes the album\u2019s empowering tone. JENNIE imbued Ruby with a clear message aimed at young women\u2014she wants listeners to feel inspired \u201cto understand and stick up for who you are.\u201d In other words, the creative impetus behind Ruby<\/em> was as much about self-expression and authenticity as it was about musical experimentation. JENNIE drew on her alter ego\u2019s fearless spirit to fuel the album\u2019s creation.<\/p>\n\n\n\n

This album spans many genres and styles, far beyond the bounds of a typical K-pop release. Jennie effortlessly switches between rap, vocals, and even spoken-word elements, resulting in songs that blend pop, hip-hop, R&B, and electronic influences\u200b. Some work, and some don\u2019t, which can lack cohesiveness. On the track \u201cDamn Right,\u201d Mike WiLL Made-It gives her space for moodiness, Kali Uchis comes with her usual charisma, and Childish Gambino delivers his soulful flair and charismatic rap verse, which infuse the album with a touch of funk and alternative hip-hop. Mike also created the last three songs, which are completely different styles: the R&B-laced \u201cSeoul City,\u201d the EDM-trap driven \u201cStarlight,\u201d and the acoustic guitar production of \u201cTwin.\u201d<\/p>\n\n\n\n

Another key track illustrating the album\u2019s style is \u201cExtraL.\u201d This high-energy song sees JENNIE teaming up with rapper Doechii for a fierce hip-hop collaboration. Riding on a slick, bass-heavy beat produced by veteran producer Dem Jointz, the song lets both artists trade braggadocious verses and showcase their rap adroitness. \u201cFilter\u201d and \u201cWith the IE (Way Up)\u201d delivers messages of confidence and self-love, aligning with her intent to empower her audience. One of the standout examples of Ruby\u2019s musical direction is the lead single \u201cMantra.\u201d The song\u2019s bold attitude, alongside \u201cLike JENNIE,\u201d and catchy hook set the tone for Ruby<\/em>, signaling that this album is about embracing confidence and individuality in a fresh new way for JENNIE.<\/p>\n\n\n\n

Ruby<\/em> represents JENNIE\u2019s evolution from K-pop idol to multifaceted solo artist. The album\u2019s creation pushed her into new creative territories, from building her team in Los Angeles to embracing the fearless alter ego of Ruby Jane. This resulted in a body of work that is boldly authentic to who she is\u200b, even if certain tracks don\u2019t hit the mark. She stretches beyond the BLACKPINK sound, exploring diverse genres and vocal styles while delivering empowering themes that reflect her artistry. Once she refines her independence, creativity, and confidence by representing how far she has come and heralding a new era in her career, she will stand within her identity as Jennie Ruby Jane<\/em>, ready to shine on her terms.<\/p>\n\n\n\n

Reference (original post): https:\/\/www.shatterthestandards.com\/p\/album-review-ruby-by-jennie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After BLACKPINK\u2019s Born Pink world tour concluded in late 2023, JENNIE set out on an independent path. She founded her own label (Odd Atelier) and headed to Los Angeles at the start of 2024 to begin crafting Ruby. There, she recorded nearly the entire album in L.A., spending months building a new creative network from scratch\u2014meeting fresh producers […]<\/p>\n","protected":false},"author":25,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[232,224],"tags":[202,196,188,173,212,206],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-personal-pages","tag-album-review","tag-jennie","tag-kpop","tag-music","tag-pop","tag-ruby"],"_links":{"self":[{"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/posts\/203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/comments?post=203"}],"version-history":[{"count":8,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/posts\/203\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/posts\/203\/revisions\/425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/media\/419"}],"wp:attachment":[{"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/media?parent=203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/categories?post=203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jorgebanet.com\/puce\/wp-json\/wp\/v2\/tags?post=203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}